Case Study – Home Staging

Following is a case study done by Addy Saeed of www.HeyAddy.com and www.TorontonianOnline.com.

The purpose of the study was to showcase what good staging can do for the sale of a property.

Part 1:

The above is an interview with sellers about their property before they have consulted with the stagger, Robin De Groot (www.robindegroot.ca). Photography was done by Ronnie Fung of venturehomes.ca

Items discussed:

Cluttered, lots of inadequate furniture and mismatched colors didn’t help with sale.
Moving to East York
Staging from Television shows
Objective view of property
Inputs from Home Stagger.
Furniture rental
Functional layout

Part 2:

Interview with sellers about their property after they have consulted with the stagger, Robin De Groot. Photography was done by Ronnie Fung of venturehomes.ca

Items discussed:

Impressions from the consultations
Cost effective changes
Furniture arrangements and floor layouts
Check lists and inputs provided on work to be done
Biggest fear and challenge
Feedback from friends and buyers coming through the property
Would use a stagger again?

Part 3:

Interview with Robin De Groot. Photography was done by Ronnie Fung of venturehomes.ca

Items discussed:

Preliminary thoughts about the property
Challenges of this property
Cost effective items incorporated into schedule
Furniture selections for stagging
Paint selection
Design concept